Introduction to SEO
Search Engine Optimization is the process to increase the number of requests or leads to your website from search engines. The SEO techniques will help the search engines to find your website and give proper ranking based on the site content and popularity. This optimization technique is a win-win situation where the search engines can find the best page for their users and the website owner can promote the website.SEO techniques in a glance
Here are the lists of most important factors that will affect the ranking of your site either positive or negative.
The content of the site is the backbone to attract the users. The content should be unique and it should force the reader to come back again to your site. If you search for a product or a keyword there will be at least 10K sites with the keyword. The content should be good enough for the search engine to display your website on the top of the search result page and users should be impressed to click the link. The more number of clicks from the search engine’s result page will help to increase the relevance and ranking of the site.
The title of the page is the key driving factor for the search engine indexing process. Due to the importance of the ‘title’, spend ample time to select the right title for the page. The page title should be unique and user friendly to get a good page rank from the search engine. The best keywords should be earlier in the list followed by the regular keywords.
The next important activity is to identify the perfect keywords for your website. The keyword has to be decided based on how the user will search for your products. The keyword should not be too common to avoid the competition from other established competitors. The keywords should not be too complex because the probability for a user to search that keyword is very minimal. The keyword should be kind of balanced between the above two factors. The best practice is to rank all the possible keywords for your product and rank it based on the relevance and complexity. Select only the top ranked items for your keywords. These keywords have to be revisited frequently based on your Google ranking and business changes.
URL: The search engines will consider the URL as one of the factor for relevance. When you select the URL make sure it is representing your theme or your products. When the users search for a keyword which is in your URL then most likely you will get a good ranking from the search engine.
Heading: The HTML heading tags (<h1>, <h2>, <h3> etc) will have better visibility to the search engines. Keep all your best keywords in the heading tags. The heading should be short and effective to communicate your business or products to the users and also to the search engines.
Images: Images are the key components in the website and it communicates the most to your customers. But search engines crawlers cannot read and understand the images. To hint the search engine give the description of the image in the ‘alt’ properties in the image tag (<img>).
Inbound Links: The rating of your website will increase based on the number of inbound links to your site in other external sites. The search engines will rank your site high if the inbound site has higher ranking in their search engine or a highly authorized site. The link text in the anchor tag (<a>) is very important and it should reflect the exact keywords related to the link. The links on the other page should not mark you as no-follow. No-Follow links will be not given any advantage in the SEO and it will be ignored by the search engine crawlers. Most of the blogs will mark other website links entered in the blog comment as no-follow.
Meta-Tag: The meta-tag is the next area where you can enter the keywords and additional details. You can generate the meta-tag for your business website using free online tools. The tools can generate the meta-tag based on your data. So the quality of the meta-tag is based on your knowledge and input. You have to make sure to put all your keywords in the description and keep the best in the initial part of the description. Some search engines crawler will truncate long descriptions.
http://www.webweaver.nu/tools/meta-generator/
http://www.state.ky.us/kystandards/tools/metadata/
Add URL: The website URL can be added to the search engines to crawl though our site for indexing. The Google or any other search engine ranking is based on two important factors- Relevance - Close or exact match to the user searched text.
- Authority - Google will rank the websites based on the number of website leads in other site.
Website links to add URL to the top search engines.
http://www.Google.com/addurl
http://www.search.yahoo.com/info/submit.html
http://www.search.msn.com/docs/submit.aspx
Social Networking: You can create a business page in the Social networking sites like Facebook. This business page will give you an opportunity to open your websites to many users in your list and also in your friends list. The business page in Facebook can be created using http://www.facebook.com/pages/create.php link.
Digg: You can submit your best documents through sites like Digg (digg.com) to drive more visitors to your site. Based on the user vote, the documents will be visible on top of the page. Make sure to participate, make friends to vote for you and write good comments to be appreciated by the reader.
Google Alerts: Google can send alerts to you for the searches performed in their site. Go to the site and register for the specific alerts to make sure that your keywords are searched by the users. http://Google.com/alerts.
Sitemap: Sitemap is the index page for your site which has all the website links. The sitemap is an xml or text file with the list of links. There are many online tools which can generate the sitemap file for your site. The Google sitemap online tool can be accessed using this link http://www.google.com/webmasters/sitemaps/. This is free and effective to list your site in the Google search crawlers. Again, the ranking is not affected either positive or negative with this activity. But you have taken an additional step to inform Google to crawl your site and index the pages. Adding your sitemap to yahoo is bit different. In yahoo you have to create a text file with the list of your URLs in your site. The list file has to be in the root folder in your server and add your site to yahoo through http://www.submit.search.yahoo.com/free/request
Blog
Blogging is the best way to increase more traffic to the site and also to increase the ranking in search engines. The blog will help to demonstrate the capability of your company. Most famous blogging site are blogger.com, typepad.com, wordpress.com. When you are blogging, make sure that you give permission for the users to give comments in your blog. You can also setup your account to send an alert in the form of mail or message if your document received any comments. The number of comments in a document is directly proportional to the value of the content. People will comment on any document either favoring or disfavoring the content only if it is interesting. The most important part is the title of the document. The reason being it is used by the search engines to identify the perfect document for their users. The title should be catchy to the users and make them to read the document. Giving a better title will not bring your webpage to the top in the search engines, but it will help your ranking. Human minds are interested in numbers. If the title has a number or rating then it will be more attractive to the human eyes. But the numbers won’t thrill the search engines. An example of a catchy title is “Top 10 routines to lose 10 pounds in 1 week”. Now it is time to publish the document. Until you publish the document in the preferred market or medium you are not in the race. There are multiple ways to publish your creative document in the internet. You can use any of the Social Media to publish your document. The famous Social Medias are Twitter, Facebook and LinkedIn. Once you have posted, your document will have greater visibility to all your contacts and their contacts. The document should not be a self advertisement to you or to your product. It should be targeting the audience and related to your technology. Blogging will not give success overnight. Your dedication to create new contents and active participation in the blogging will yield success eventually. So be patient and continue the good work to succeed.RSS
The RSS reader is another best option to drive more traffic to your website. You can use the Google reader http://google.com/reader. It is free, it is online and it is one of the famous RSS readers. You have to utilize this RSS tool very frequently and effectively to get the maximum output from it. Read the documents relevant to your technology and give thoughtful and efficient comments. The comments can be either positive or negative based on your thoughts. Most of the RSS readers will give an option to give your website address when you give your comments. The comment should not contain any information that is advertising the company or the products. This will degrade your credibility and it will affect the leads to his documents.Tracking Your Progress
Your site should be tracked, monitored and validated frequently. You can use the site website.grader.com to monitor the site ranking, status, any errors in the site. This site provides a detailed report for any site and the exciting news is, it’s FREE. You can track the number of users bookmarking your site in the centralized bookmarking websites. The complete details is available in Delicious.com. These are the most important SEO techniques to raise your site ranking in the search engine ranking. These techniques will guide you to improve the ranking and monitoring the progress. Wishing you all the best!
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